See Earnstack in Action

Watch how Nigerian businesses use our cashback loyalty platform to increase customer retention

How Earnstack Works for Nigerian Businesses

How Earnstack Works
Step 1

Business Sign Up

Business owners register their company with basic details: business name, type, location, and contact information. Verification is instant, and you can start setting up immediately.

Step 2

Staff Onboarding

Add your team members. Staff (can only record transactions). Each staff member gets their own login.

Step 3

Customer Onboarding

Staff can add customers through the dashboard. Only basic information is needed: customer name, phone number (required for Nigeria), and email address.

Step 4

Set Cashback Rules

Configure your cashback percentage (e.g., 5%, 10%, 15%). You can set different rates for different price range. The system automatically calculates rewards.

Step 5

Transaction Processing

When a customer makes a purchase, staff inputs the amount. The system instantly calculates cashback based on your set percentage and credits it to the customer's account.

Step 6

Track & Analyze

Monitor customer activity, redemption rates, and loyalty metrics through comprehensive dashboards. Generate reports to understand customer behavior and optimize your program.

Complete Walkthrough: Using Earnstack.ng

1. Business Registration & Setup

Nigerian businesses start by visiting Earnstack.ng and clicking "Get Started Free." The registration process takes less than 5 minutes. You'll provide:

  • Business Details: Legal business name, RC number (if registered), business type (retail, restaurant, service, etc.), and physical address
  • Contact Information: Business phone number, email address, and primary contact person details
  • Bank Information: For cashback fund management (you control the funds, we manage the tracking)

Once registered, you'll access your business dashboard immediately. The interface is designed for Nigerian business owners with minimal tech experience—clean, intuitive, and available in English.

2. Staff Management & Training

From your dashboard, navigate to "Team Management" to add your staff members. You can create three types of accounts:

  • Admin: Full access to all features—setting cashback rates, viewing financial reports, managing staff, exporting data
  • Staff: Limited to customer onboarding and transaction recording—perfect for sales associates and cashiers

Each staff member receives login credentials via SMS (primary in Nigeria) or email. They can access the system through:

  • Web Dashboard: Accessible from any smartphone, tablet, or computer with internet

3. Customer Onboarding Process

The beauty of Earnstack is its simplicity for both businesses and customers. To add a customer:

  • Staff opens the app or web interface and clicks "Add Customer"
  • Enters the customer's name (required)
  • Enters the customer's phone number (required—Nigeria's primary contact method)
  • Optionally adds an email address (for customers who prefer email receipts)
  • Clicks "Save"—the customer is instantly added to the loyalty program

The system sends an automatic welcome SMS to the customer: "Welcome to [Business Name]'s loyalty program! You'll earn cashback on every purchase. Your current balance: ₦0."

4. Cashback Configuration & Management

This is where you set your loyalty strategy. In your dashboard, go to "Cashback Settings":

  • Default Cashback Rate: Set your base percentage (e.g., 5%, 10%, 15%)

The system automatically calculates cashback based on your rules. When a customer makes a ₦10,000 purchase with a 10% cashback rate, they earn ₦1,000 cashback. No manual calculations needed.

5. Transaction Processing in Real Life

Here's how a typical transaction flows:

  1. Step 1: Customer makes a purchase of ₦15,000
  2. Step 2: Staff asks for customer's phone number (or looks up existing customer)
  3. Step 3: Staff enters ₦15,000 in the app and selects the customer
  4. Step 4: System instantly calculates cashback (e.g., ₦1,500 at 10% rate)
  5. Step 5: Customer receives SMS: "Thanks for shopping at [Business Name]! Purchase: ₦15,000. Cashback earned: ₦1,500. Total balance: ₦[X]. Redeem on your next visit!"
  6. Step 6: Customer's balance updates in real-time

6. Redemption & Customer Experience

When customers return to redeem their cashback:

  • Customer informs staff they want to use their cashback
  • Staff looks up customer by phone number
  • System shows available balance
  • Staff selects amount to redeem (full or partial)
  • Amount is deducted from purchase total
  • Customer receives SMS confirmation of redemption

The entire process takes less than 30 seconds—faster than traditional loyalty cards or point systems.

Key Features for Nigerian Businesses

No App Required for Customers

Customers don't need to download any app. They receive email notifications about their cashback balance and can redeem directly at your business.

Real-time Notifications

Customers get instant email notifications in Nigeria-friendly formats. They receive alerts for cashback earned, balance updates, and special promotions. Businesses get alerts for high-value redemptions and milestones.

Flexible Cashback Rules

Set percentage-based rewards (5-20%), fixed amount rewards, or tiered systems. Rules can be changed anytime with immediate effect.

Secure & Compliant

Built for Nigerian businesses with NDPR compliance. Customer data is encrypted, and businesses maintain full ownership. All transactions are logged for audit purposes and financial compliance.

Technical Requirements & Setup

What You Need:

  • • Smartphone with internet (for staff)
  • • Basic computer or tablet (optional for admin)
  • • Nigerian phone number for SMS notifications
  • • Stable internet connection (3G/4G/WiFi)

What We Provide:

  • • Free staff training materials (videos & guides)
  • • Nigerian customer support (phone & WhatsApp)
  • • Regular system updates & improvements
  • • Data backup & security monitoring

Earnstack is designed specifically for Nigerian business realities—limited tech infrastructure, cash-based transactions, and customers who prefer SMS over apps. We've built the system to work within these constraints while delivering world-class loyalty program functionality.

The demo video shows real Nigerian businesses using Earnstack in their daily operations. From small retail shops in Lagos to restaurants in Abuja, our platform adapts to different business models while maintaining simplicity and effectiveness.